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Alix Earle\u2019s Reale Actives is making its debut to plenty of fanfare\u2014and no shortage of anticipation. The 25-year-old mega-influencer has been teasing the launch across social media, at times subtly (hinting at hero skin-care actives in the formulas, like mandelic acid) and at others more overtly, including an Instagram account, @wtfisalixdoing, and a scavenger hunt\u2013style rollout sent to content creators to decode what she was working on.<\/p>\n
As of Tuesday, March 24, she\u2019s made it official: her skin-care brand, set to launch March 31, is nearly here, with a focus on supporting acne-prone skin types and beyond. The focus tracks for Earle, who first built her following while attending the University of Miami, where her candid, unfiltered content\u2014including her acne journey\u2014resonated widely.<\/p>\n
In the years since, her content has expanded widely, evolving past her college party-era roots into a more adult, lifestyle-focused mix\u2014and now, entrepreneurship. \u201cAfter I graduated from college, I knew I wanted to start my own company, but at that point in my life, I actually didn\u2019t like skin care at all,\u201d Earle told Cosmopolitan<\/em> ahead of the brand launch. \u201cI initially disliked the idea of starting a skin-care brand because I had always been skeptical about skin care. It wasn\u2019t fun for me, I didn\u2019t enjoy it, and I never felt like I found products that truly helped.\u201d<\/p>\n \u201cThat\u2019s when it clicked that maybe there was a white space,\u201d Earle continued. \u201cWhen you have serious acne, skin care doesn\u2019t feel fun or cute. I could never walk into Sephora and grab the viral products because I was always worried they\u2019d break me out. I was using prescription products from my doctor in white, clinical-looking bottles. I wanted to merge those two worlds: really great, efficacious formulas in fun packaging, with a brand the everyday girl could see herself in. It\u2019s something I wish had existed when I was growing up.\u201d<\/p>\n That\u2019s the thinking that inspired Reale Actives, which is set to launch with four products: the Get Bare Makeup Melting Cleansing Balm ($29), which was already a suspected part of the line after Earle used a prelaunch tester in a TikTok Get Ready With Me video; the Go Deep 8% Mandelic Acid Serum Concentrate ($39); Dew More Barrier-Boosting Moisturizer ($36); and the Pore Power Exfoliating LHA + BHA Gel Cleanser ($28).<\/p>\n Earle worked with New York dermatologist Kiran Mian, MD to develop the line, with the goal of making acne care \u201cfun, sexy and understandable.\u201d As told to Cosmopolitan<\/em>, \u201cI keep going back and forth with my favorites, but I\u2019m gonna go with the mandelic acid serum,\u201d she said. \u201cThat\u2019s probably my favorite. When I was experimenting with different skincare, mandelic acid was one of the few ingredients that really worked for my skin, and it wasn\u2019t something I had heard much about before. I always felt like the focus was on salicylic acid.\u201d<\/p>\n Salicylic acid (a betahydroxy acid, or BHA) is widely considered a go-to for clearing clogged pores and breakouts, while mandelic acid (a type of alphahydroxy acid, or AHA) offers a gentler, slow-acting alternative that\u2019s often better tolerated by sensitive or acne-prone skin. As Campbell, CA dermatologist Amelia K. Hausauer, MD previously told NewBeauty, mandelic acid is both water- and lipid-soluble, \u201cso it can reach deep into the pore where the skin produces sebum.\u201d<\/p>\n Beyond mandelic acid, the rest of the lineup mixes pore-clearing ingredients with ones that help keep skin calm. The cleanser uses capryloyl salicylic acid (LHA)\u2014a gentler, slower-acting version of salicylic acid\u2014alongside willow bark extract (a BHA) to help keep pores clear without being too harsh. (Traditional salicylic acid works faster and goes deeper into pores, which can make it more effective, but also a bit more drying for some.) It\u2019s balanced with soothing ingredients like centella asiatica, while the cleansing balm uses lightweight oils to melt away makeup without stripping the skin. The moisturizer rounds things out with hydration and barrier support, especially helpful when you\u2019re treating breakouts but still want your skin to feel comfortable.<\/p>\n You can join the waitlist for Reale Actives by clicking the product links below. Come Tuesday, March 31, each product will be available to shop individually or as part of the full collection.<\/p>\nWhat\u2019s in the Reale Actives Lineup<\/h2>\n
The Ingredients Behind Reale Actives<\/h2>\n
Shop Reale Actives<\/h2>\n<\/p><\/div>\n