{"id":1368,"date":"2026-03-18T04:50:21","date_gmt":"2026-03-17T20:50:21","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/03\/18\/skateboarder-nyjah-huston-launches-a-personal-care-line\/"},"modified":"2026-03-18T04:50:21","modified_gmt":"2026-03-17T20:50:21","slug":"skateboarder-nyjah-huston-launches-a-personal-care-line","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/03\/18\/skateboarder-nyjah-huston-launches-a-personal-care-line\/","title":{"rendered":"Skateboarder Nyjah Huston Launches a Personal-Care Line"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\" hasDropCap\">Legendary skateboarder\u00a0Nyjah Huston\u00a0is entering the personal-care space with the launch of Out There, a new clean body-care brand designed for life in motion. Developed with\u00a0Concept Brands, the line pairs high-performance, better-for-you formulas with elevated, designer-inspired scents at an accessible price point. Launching nationwide this month at\u00a0Walmart\u00a0and online, the collection\u2014priced from $8 to $12\u2014aims to prove that effective, clean essentials don\u2019t have to be niche or expensive.<\/p>\n<p>The aluminum-free lineup is powered by odor-eating probiotic enzymes for up to 48 hours of protection and formulated without parabens, phthalates, sulfates, dyes or aerosols. <strong>Debuting products include Clean Body Deo Spray, Clean Body Def Spray and Hydrating Body Wash<\/strong>, all offered in gender-neutral scents like Japanese Shiso, Tonka Amber, Bergamot Wood and Santal Vetiver. With vegan, cruelty-free formulas and recyclable packaging, Huston\u2019s latest venture is built on a simple idea: When you feel good in your body, you\u2019re more likely to get outside and live fully.<\/p>\n<h2 class=\"wp-block-heading\">What inspired you to enter the clean body space now?<\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" width=\"1000\" height=\"750\" alt=\"Nyjah Huston for Out There\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/DSCF3033-copy.jpg 1000w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/DSCF3033-copy-300x225.jpg 300w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/DSCF3033-copy-768x576.jpg 768w\" src=\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/DSCF3033-copy.jpg\" class=\"wp-image-592126 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"MTg1Mjo1MTk=-1\"\/><figcaption class=\"wp-element-caption\"><sub>Courtesy of Out There<\/sub><\/figcaption><\/figure>\n<\/div>\n<p>\u201cI would say the first thing that inspired me was becoming more aware of how harmful the products we use are to us, and deodorant was one I hadn\u2019t switched out yet. I tried products available on the market, but I wasn\u2019t happy with any of them\u2014they didn\u2019t last long enough. I\u2019ve always wanted to be part of a brand that lets me really express my love for the outdoors, the importance of spending time in nature and, of course, skateboarding. This was the perfect intersection between meeting a need and my passion for the outdoors.\u201d<\/p>\n<h2 class=\"wp-block-heading\">How did your upbringing shape your perspective on wellness and conscious living?<\/h2>\n<p>\u201cMy upbringing had everything to do with my health consciousness to this day. My siblings and I were born and raised in Davis, CA. When I was 11, we moved out to Puerto Rico, and I spent a few years on this farm in the middle of nowhere, just living outside of normal society. We never even went to a normal school; we were home-schooled. I was raised vegan, so my mom was cooking all day, every day, for all of us, and I think it really paid off. Being raised without putting many harmful things into our bodies, like many kids, helped us live a simpler, healthier lifestyle. Today, the more I take care of myself, the longer I\u2019m going to be able to skate, which is the goal.\u201d<\/p>\n<h2 class=\"wp-block-heading\">As an athlete, was there a specific moment when you realized that the body care market wasn\u2019t meeting your needs?<\/h2>\n<p>\u201cI have no problem admitting that I used Axe for way too long, ever since I was a little kid, and then up until a few years ago. Finally, I was like, \u2018Alright, it\u2019s time to get rid of this stuff, let\u2019s try out some good stuff,\u2019 and most of it just didn\u2019t last long enough. So many brands would be hyped up, and then I would try them out and feel like I had to reapply a few hours later. That doesn\u2019t really work for the type of lifestyle that I live. I\u2019m always on the go.\u201d<\/p>\n<h2 class=\"wp-block-heading\">How does Out There reflect the same discipline that defines your skateboarding career?\u00a0<\/h2>\n<p>\u201cI\u2019ve always been about discipline, honestly, ever since I was a little kid. I had crazy discipline in my everyday life. That translated into being disciplined in how I practiced skating. I would have these routines that I would just do every single day, between skating and homework. I think that routine is important in life.<\/p>\n<p>In terms of Out There, I think it\u2019s very important to spend a lot of time outdoors as part of your routine, even if it\u2019s just a simple couple-mile walk every day. I really think it\u2019s good for your mind, it\u2019s good for your health and just making that a part of your routine keeps the body moving.\u201d<\/p>\n<h2 class=\"wp-block-heading\">What does performance-driven mean in the context of body care?<\/h2>\n<p>\u201cWhen it comes to deodorant, it means putting something on that you trust will last all day\u2014without worrying about having to reapply or any long-term effects that the ingredients will have on your body.\u201d<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"1000\" height=\"552\" alt=\"Out There\" sizes=\"(max-width: 1000px) 100vw, 1000px\" srcset=\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/240927_OUTTHERE-deodorant-mockup-copy.jpg 1000w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/240927_OUTTHERE-deodorant-mockup-copy-300x166.jpg 300w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/240927_OUTTHERE-deodorant-mockup-copy-768x424.jpg 768w\" src=\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2026\/03\/240927_OUTTHERE-deodorant-mockup-copy.jpg\" class=\"wp-image-592141 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"MTg5OTo2MDE=-1\"\/><\/figure>\n<h2 class=\"wp-block-heading\">As someone constantly exposed to sun, sweat and environmental stress, what are your biggest personal skin concerns?\u00a0<\/h2>\n<p>\u201cIn my younger years, I was not good at putting on sunscreen. Even now, I don\u2019t really stress on my whole body, but mainly my face. Just recently, I started becoming better at that. That said, I am pretty on point when it comes to my other skin care. One of my goals is to keep my tattoos looking as good as long as possible, because I didn\u2019t go through hundreds of hours of pain just to let them fade away.\u201d<\/p>\n<h2 class=\"wp-block-heading\">What was a non-negotiable ingredient for you when developing Out There?\u00a0<\/h2>\n<p>\u201cZero aluminum.\u201d<\/p>\n<h2 class=\"wp-block-heading\">What makes Out There truly disruptive?\u00a0<\/h2>\n<p>\u201cThe vision behind the brand says it all: we\u2019re not trying to copy other brands, we\u2019re not trying to necessarily be better than other brands. We\u2019re trying to be different, and Out There is for people who aren\u2019t afraid to be different. I think that\u2019s one of the most important things in life.<\/p>\n<p>That\u2019s something that skateboarding has taught me because skating is really all about finding your own creative style, so there are endless amounts of tricks that you can do. It\u2019s about finding what you truly love and what works well for you, and I think that goes for all aspects of life.\u00a0\u201c<\/p>\n<h2 class=\"wp-block-heading\">Do you see the brand strictly for athletes or for anyone living an active lifestyle?\u00a0<\/h2>\n<p>\u201cNo, I think Out There is definitely for everyone. Quality ingredients and affordable prices are for everyone. Our products are for all genders, ages and socioeconomic backgrounds. I want it to be for my fans, and even for people who aren\u2019t living an active lifestyle but eventually want to. We\u2019re trying to inspire people to spend more time outside and really make the most out of their days.\u201d<\/p>\n<h2 class=\"wp-block-heading\">What do you want someone to feel the first time they use Out There?\u00a0<\/h2>\n<p>\u201cI want them to feel alive.\u201d<\/p>\n<\/p><\/div>\n<p><script id=\"11e212685b4237ef528e61442140ad99-1\" type=\"nitropack\/inlinescript\" class=\"nitropack-inline-script\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1572440699746061'); \/\/ Insert your pixel ID here.\nfbq('track', 'PageView');\n<\/script><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Legendary skateboarder\u00a0Nyjah Huston\u00a0is entering the per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1368"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1368"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1368\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1369"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}