{"id":1364,"date":"2026-03-18T02:39:11","date_gmt":"2026-03-17T18:39:11","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/03\/18\/why-readers-50-love-it\/"},"modified":"2026-03-18T02:39:11","modified_gmt":"2026-03-17T18:39:11","slug":"why-readers-50-love-it","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/03\/18\/why-readers-50-love-it\/","title":{"rendered":"Why Readers 50+ Love It"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\" hasDropCap\">There\u2019s a certain point in your skin-care journey when you stop experimenting and start sticking to what works. That\u2019s especially true for mature skin, which comes with a checklist of needs it won\u2019t compromise on\u2014extra hydration, firming power and a formula that actually delivers.<\/p>\n<p>In a recent survey of more than 550 <em>NewBeauty<\/em> readers,* we asked them to name their favorite hydrating skin-care product of all time\u2014and one cream rose to the top among our over-50 readers: Elemis Pro-Collagen Marine Cream ($145).<\/p>\n<p>Beloved for its lightweight yet deeply nourishing texture, the Pro-Collagen Marine Cream is powered by a potent blend of marine and plant actives\u2014including padina pavonica, chlorella and ginkgo biloba\u2014that work in concert to hydrate, firm and defend. It\u2019s clinically proven to reduce the appearance of fine lines and wrinkles in as little as two weeks, and proven to deliver both instant and 24-hour hydration.<\/p>\n<p>So it\u2019s no surprise our readers are devoted. A 74-year-old described seeing \u201cremarkable, rapid results,\u201d a 67-year-old said she loves the results, and a 58-year-old put it plainly: \u201cIt works.\u201d A 55-year-old called it \u201ca great moisturizer,\u201d and a 53-year-old raved about how moisturized her face feels after every use.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" width=\"1000\" height=\"1000\" alt=\"elemis pro collagen marine cream\" style=\"width:710px;height:auto\" sizes=\"(max-width: 1000px) 100vw, 1000px\" nitro-exclude=\"\" srcset=\"https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2023\/09\/elemis-pro-collagen-marine-cream.jpg 1000w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2023\/09\/elemis-pro-collagen-marine-cream-300x300.jpg 300w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2023\/09\/elemis-pro-collagen-marine-cream-150x150.jpg 150w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2023\/09\/elemis-pro-collagen-marine-cream-768x768.jpg 768w, https:\/\/cdn-cjhgk.nitrocdn.com\/CXxGixRVyChwAxySbAyltuCiQXRKaWDN\/assets\/images\/optimized\/rev-9dad235\/www.newbeauty.com\/wp-content\/uploads\/2023\/09\/elemis-pro-collagen-marine-cream-500x500.jpg 500w\" src=\"https:\/\/www.newbeauty.com\/wp-content\/uploads\/2023\/09\/elemis-pro-collagen-marine-cream.jpg\" class=\"wp-image-177070 nitro-lazy\" decoding=\"async\" nitro-lazy-empty=\"\" id=\"MTg1Njo4NTM=-1\"\/><\/figure>\n<\/div>\n<p class=\"has-text-align-center has-cta\">BUY ON SEPHORA \u2014 $145<\/p>\n<p class=\"has-text-align-center has-cta\">BUY ON ULTA \u2013 $145<\/p>\n<p>If you\u2019re looking for a moisturizer you can count on to treat and defend mature skin, your search is over.<\/p>\n<p><em>BeautyEngine Advanced Research, 2026<\/em><\/p>\n<\/p><\/div>\n<p><script id=\"11e212685b4237ef528e61442140ad99-1\" type=\"nitropack\/inlinescript\" class=\"nitropack-inline-script\">\n!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?\nn.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;\nn.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;\nt.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,\ndocument,'script','https:\/\/connect.facebook.net\/en_US\/fbevents.js');\nfbq('init', '1572440699746061'); \/\/ Insert your pixel ID here.\nfbq('track', 'PageView');\n<\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a certain point in your skin-care journey when  [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[],"_links":{"self":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1364"}],"collection":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/comments?post=1364"}],"version-history":[{"count":0,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/posts\/1364\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media\/1365"}],"wp:attachment":[{"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/media?parent=1364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/categories?post=1364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nichebeaty.com\/index.php\/wp-json\/wp\/v2\/tags?post=1364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}