{"id":1243,"date":"2026-03-10T07:44:40","date_gmt":"2026-03-09T23:44:40","guid":{"rendered":"https:\/\/nichebeaty.com\/index.php\/2026\/03\/10\/olivia-dean-named-hourglass-partner-debuts-beauty-edit\/"},"modified":"2026-03-10T07:44:40","modified_gmt":"2026-03-09T23:44:40","slug":"olivia-dean-named-hourglass-partner-debuts-beauty-edit","status":"publish","type":"post","link":"https:\/\/nichebeaty.com\/index.php\/2026\/03\/10\/olivia-dean-named-hourglass-partner-debuts-beauty-edit\/","title":{"rendered":"Olivia Dean Named Hourglass Partner, Debuts Beauty Edit"},"content":{"rendered":"

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Now, we know that Olivia Dean\u2019s hit song \u201cSo Easy (To Fall In Love)\u201d wasn\u2019t written about the Hourglass Cosmetics cult-favorite concealer, but today, we\u2019ll pretend it was (it is very easy to fall in love with it, after all). The British singer has been on a roll lately: She secured her first Grammy win for Best New Artist and multiple Brit Award wins in February, has an upcoming multi-country tour and, in beauty news, is the newest global brand partner of Hourglass Cosmetics.<\/p>\n

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\"Olivia
Courtesy of Hourglass Cosmetics<\/sub><\/figcaption><\/figure>\n<\/div>\n

\u201cPartnering with Hourglass feels so instinctive,\u201d says Dean. \u201cI\u2019ve been a fan for years and already used the products in my own routine. I\u2019ve always loved the natural glow of their products and how skin-focused it is. Beauty is personal for me. I never want to look different, just more like myself on a good day\u2014and that\u2019s exactly what Hourglass gives me.\u201d<\/p>\n

To announce the campaign, Dean appears in a short cinematic clip recalling a love story while seated aboard the iconic European Belmond train. As it travels along its route, soft light flows through the windows, highlighting Dean\u2019s glowing complexion. While she speaks, you can\u2019t help but wonder which lip gloss she\u2019s wearing (Hourglass, of course).<\/p>\n

\u201cOur partnership with Olivia is rooted in the shared values of creativity, intention and modern self-expression,\u201d says Hourglass Chief Marketing Officer Brooke Blashill. \u201cWe are excited to collaborate across storytelling, product curation and immersive global experiences that continue to redefine luxury beauty today.\u201d<\/p>\n

In addition to being the new face of the brand, Dean is curating a series of product capsules, the first of which is appropriately named The Olivia Dean Edit ($126). This first selection is built around formulas she relies on both on and off stage, including complexion must-haves Veil Hydrating Skin Tint ($49), Vanish Airbrush Concealer ($39) and the brand\u2019s newest launch, Unreal Liquid Highlighter ($38). Each of these editor- and beauty-fanatic-loved products is lightweight, delivers serious skin-care benefits and creates a natural glow and even-looking skin. They are essentials for Dean\u2019s effortless beauty look and are versatile enough to take her from the stage to traveling to everyday life.<\/p>\n

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\"Olivia
Courtesy of Hourglass Cosmetics<\/sub><\/figcaption><\/figure>\n<\/div>\n

The products mirror Dean\u2019s actual makeup routine: She prefers a fresh-faced look that enhances what\u2019s already there, and these products help to do that and more. \u201cVanish Airbrush Concealer has been a go-to forever,\u201d she says. \u201cIt gives great coverage without being too heavy. Together with Veil Hydrating Skin Tint, it delivers an incredible glow\u2014it\u2019s like my skin but better.\u201d<\/p>\n

The Olivia Dean Edit is available now at hourglasscosmetics.com.<\/p>\n<\/p><\/div>\n