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One thing about me\u2014and likely many of my fellow NewBeauty <\/em>colleagues\u2014is that a gym membership is highly influenced by the beauty products stocked in its showers. And by that measure, Equinox just made a compelling case for joining. As announced today, March 4, the luxury fitness company is replacing Grown Alchemist products with offerings from New York\u2013based luxury fragrance brand Le Labo.<\/p>\n Starting March 19, Le Labo\u2019s shampoo, conditioner, shower gel, face cleanser, face lotion and body and hand lotion will be stocked in Equinox locker rooms across all clubs, all in the brand\u2019s Basil scent. A quick Google search of the line reveals hundreds of five-star reviews across the board, a small but telling testament to its popularity and perhaps a preview of Equinox\u2019s next wave of sign-ups.<\/p>\n <\/center> <\/p>\n This is no small news for Equinox members\u2014or those on the fence about signing up\u2014and it\u2019s the latest chapter in the company\u2019s ongoing beauty product saga. Equinox teamed up with Grown Alchemist in 2024 after 13 years of stocking Kiehl\u2019s across its clubs. Perhaps summing up that decision rather perfectly, as The Cut<\/em> reported at the time, \u201cEquinox and Kiehl\u2019s Broke Up, and People Are Losing It.\u201d<\/p>\n Now, in response to the Le Labo news, reactions online have been overwhelmingly positive. I took a quick dive into the depths of the internet (read: Reddit) to see what people are saying, and so far, so good. \u201cThe people have won!\u201d one Redditor wrote. Another added, \u201cThis is so exciting! I don\u2019t know if I\u2019ll ever shower at home again.\u201d <\/p>\n Equinox said in a press statement that \u201cthe partnership underscores Equinox\u2019s growing focus on beauty and skin care as integral components of health, longevity and performance recognizing skin as both a sensory organ and an essential part of overall well-being.\u201d<\/p>\n As a proud-but-jealous Life Time member, I\u2019ll admit I feel a small pang of envy. But I\u2019m happy for those of you who are about to enjoy Le Labo showers on the daily\u2014and possibly save a little on your water bill while you\u2019re at it. I\u2019ll be shopping the following in the meantime.<\/p>\nShop Le Labo\u2019s Basil Line<\/h2>\n<\/p><\/div>\n