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Garnier has a new global ambassador: Gisele B\u00fcndchen. Over the years, the Brazilian supermodel has, of course, become famous for her face\u2014but she\u2019s also become equally known for her sought-after beachy, textured waves. So it\u2019s safe to say this partnership makes perfect sense. B\u00fcndchen is the brand\u2019s first-ever global ambassador in its 120-year history.<\/p>\n
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To announce the news, Garnier released a four-minute film featuring B\u00fcndchen\u2014and it\u2019s not what you\u2019d expect. Though it\u2019s set in Miami, instead of showing her running along the beach with her waves flowing and skin glowing, it immediately cuts to a business meeting conducted on medicine balls, where she asks her lawyer to read the entire contract. (B\u00fcndchen has been vocal about prioritizing wellness in recent years, and Garnier\u2019s current focus on \u201chigh-tech nature\u201d aligns with that mindset.) The mini film strikes a balance between humor and personality, showing B\u00fcndchen fully in her element. The meeting then takes B\u00fcndchen, her lawyer and the Garnier reps through her favorite wellness routines, from yoga to ice baths\u2014all while the lawyer continues reading the contract. Yes, it\u2019s funny, but the underlying message is clear: B\u00fcndchen does her research before signing on to a partnership.<\/p>\n
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The group then heads to Garnier\u2019s labs\u2014with her dog in tow\u2014where it\u2019s confirmed the brand does not test on animals and conducts extensive in-lab testing on its products. The lab visit leads viewers to the hero product: Garnier Fructis Diamond Sleek Shine-Coat Smoothing Spray ($8), a lightweight vegan anti-frizz spray that promises up to 100 hours of frizz control. It\u2019s no coincidence the film is set in Miami\u2014this spray is designed to deliver mirror-like shine and humidity resistance, even in climates like Florida. The non-greasy, heat-activated formula contains vegan keratin and argan oil to help smooth and nourish strands. According to the brand, testing showed up to 100 hours of frizz control, hair that\u2019s three times smoother and heat protection up to 450\u00b0F.<\/p>\n
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To celebrate the launch, Garnier is hosting an immersive event in Miami on March 12, followed by a consumer pop-up experience from March 13 to 14.<\/p>\n<\/p><\/div>\n