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When\u00a0Kate Hudson\u00a0stepped onto the Actor Awards red carpet tonight in a dreamy Valentino gown with unmistakable \u201960s energy, her hair told the rest of the story. Soft and voluminous, the look channeled vintage glamour, paying a deliberate modern homage to Priscilla Presley\u2019s iconic bombshell era.<\/p>\n
Celebrity hairstylist\u00a0Marcus Francis, who created the look, says the key was leaning into that \u201cretro reference,\u201d while keeping everything effortless and touchable.<\/p>\n
\u201cThe gown gave off a \u201960s ethereal vibe,\u201d Francis shares. \u201cI wanted to lean into the retro period for the hair, having Priscilla Presley as the reference, so I kept the hair effortlessly worn down with body, bounce and shine.\u201d<\/p>\n
Like any great red-carpet style, the magic started in the shower via\u00a0Joico Defy Damage Shampoo ($26), followed by\u00a0Joico Defy Damage KBOND20 Power Masque\u00a0($39) to condition and strengthen.<\/p>\n
\n\u201cHealthy, fortified hair is essential when you\u2019re creating a glossy, bouncy blowout,\u201d Francis explains. \u201cYou need that internal strength so the style holds but still moves.\u201d<\/p>\n
On damp hair, Francis applied\u00a0Joico Dream Blowout Glass Frizz Fighter\u00a0($28) from roots to ends, combing it through to ensure even distribution. This step created the smooth, glassy foundation that gave the finished look its reflective shine under flash photography.<\/p>\n
To amplify movement without stiffness, Francis layered in a medium dollop of\u00a0Joico JoiWhip\u00a0Foam ($22.50) through the mid-lengths and ends, again combing through for even coverage.<\/p>\n
He then blow-dried the hair with a precise center part\u2014a subtle, but important detail that anchors the retro reference while keeping the look modern.<\/p>\n
The secret to that plush, vintage volume: Medium-size hot rollers. \u201cI rolled them up from the ends, keeping the top flat against her head,\u201d Francis says. \u201cThat gives you body and bounce without too much height at the crown.\u201d<\/p>\n
After 20 minutes, he removed the rollers and let the hair cool for five additional minutes\u2014a crucial step for long-lasting hold. He then brushed everything out to \u201csmooth and marry the texture together,\u201d transforming defined curls into soft, cascading volume.<\/p>\n
To lock it all in while maintaining touchability, Francis sprayed\u00a0Joico Hold Hero High Hold + Shine Finishing Spray ($22.50) directly onto his brush before smoothing over the hair and lightly misting the top to tame flyaways.<\/p>\n
The result: Polished yet unfussy glamour\u2014a lesson in how to do retro without rigidity.<\/p>\n<\/p><\/div>\n