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With the premiere of FX\u2019s\u00a0Love Story: John F. Kennedy Jr. & Carolyn Bessette<\/em>, cultural fascination with\u00a0Carolyn Bessette-Kennedy\u00a0has returned in full force. While the slip dresses and sleek blowouts are once again mood-board staples, it\u2019s an even quieter detail that\u2019s driving a measurable spike in consumer behavior: her signature scent.<\/p>\n Bessette-Kennedy reportedly wore Egyptian Musk oil, often cited as Abdul Kareem\u2019s Egyptian Musk, purchased from a New York City street vendor. The original oil\u2014best described as \u201ca subtle, clean and slightly sweet fragrance\u201d\u2014is no longer in production, but contemporary brands are seeing renewed enthusiasm for their interpretations.<\/p>\n One of them is Kuumba Made, a woman-owned, plant-based fragrance company that has carried Egyptian Musk ($32) for decades. The brand sells the scent starting at $10 via Amazon, Whole Foods, Sprouts and TikTok Shop.<\/p>\n \u201cWe\u2019ve seen sales double of our Egyptian Musk since the FX series aired and Carolyn Bessette-Kennedy\u2019s signature fragrance was mentioned,\u201d says founder Denise Piazza. \u201cIt has been part of our collection for decades\u2014it\u2019s one of those timeless, close-to-the-skin scents that never chases trends but quietly endures. It\u2019s been beautiful to watch a new generation discover it through Carolyn\u2019s story. She was such a style and cultural icon. For us, it\u2019s been especially meaningful because Egyptian Musk has been one of our top sellers for the last 45 years. To see it receive love and attention after so much time reminds us that classic scents never really go out of style.\u201d<\/p>\n To Piazza\u2019s point, Egyptian Musk isn\u2019t new. In fact, its roots predate Bessette-Kennedy\u2019s rise as a style icon, explains New York perfumer Darryl Do of Delbia Do Fragrances.<\/p>\n \u201cEgyptian Musk oil was popular in the \u201970s, right alongside patchouli oils that many stores carried,\u201d he says. \u201cThe musk in the blend is the old style\u2014it gave a soft, warm scent. The musks of today have been replaced by modern nitro-musks that are much stronger. The old musk has lost much of its appeal, but there are some vintage shops that continue to carry these. One is Hush, which has launched an Egyptian Musk\u2013type oil with no alcohol and an EDP version with alcohol.\u201d<\/p>\n \u201cThe new musks have all the attention\u2014new and improved,\u201d Do says, stressing that one thing is certain regarding the timeless appeal of skin scents: \u201cThey have a soft feel, so they invite intimacy.\u201d<\/p>\n<\/p><\/div>\n