From foundations that photograph flawlessly to the mascaras readers reach for on repeat, these are the makeup must-haves that earned top marks this year.
1 / 27
FAVORITE TUBING MASCARA
“The tubing formula coats my lashes beautifully, adding noticeable length and volume. It does not flake during the day, and removal is incredibly easy.”
Alex J., Age 41, California
BUY NOW – $26
2 / 27
FAVORITE LIP BALM
“I love all the shades of this lip balm! It’s moisturizing, not sticky at all and stays on so well!”
Jamy T., Age 55, Maryland
BUY NOW – $24
3 / 27
FAVORITE CONCEALER FOR DARK CIRCLES
“This concealer blends seamlessly under my eyes without creasing. I can just tap it in with my fingers, no brush needed.”
Beth G., Age 60, Ohio
BUY NOW – $13
4 / 27
FAVORITE POWDER FOUNDATION
“I have been using Laura Geller’s powder foundation for as long as I can remember! I love the way it goes on and the coverage it provides.”
Lueta B., Age 83, Georgia
BUY NOW – $38
5 / 27
FAVORITE BROW PENCIL
“This is my favorite eyebrow pencil because I get the most natural-looking results! It gives me natural, wispy-looking eyebrow hairs. It is the one makeup staple in my makeup bag that I will never change.”
Sarah B., Age 50, California
BUY NOW – $26
6 / 27
FAVORITE FULL-COVERAGE CONCEALER
“Shape Tape is the best-priced and best-working concealer I’ve ever tried! Perfect consistency and it stays on all day!”
Heath P., Age 44, California
BUY NOW – $32
7 / 27
FAVORITE EYELINER
“This eyeliner truly stays in place with both mattes and glimmering shades. It’s worth every single penny!”
Laura C., Age 53, Kentucky
BUY NOW – $23
8 / 27
FAVORITE LIQUID FOUNDATION
“It is a perfect ‘my skin, but better’ foundation: not too matte, not too dewy—a perfect satin finish. It is long-lasting and comfortable to wear.”
Veronica M., Age 38, Oregon
BUY NOW – $69
9 / 27
FAVORITE BROW SERUM
“I’ve had an area on one of my eyebrows that was completely absent of hair. After using this serum for only a few weeks, the hairs are finally returning!”
Cynthia D., Age 71, Alabama
BUY NOW – $73
10 / 27
FAVORITE HIGHLIGHTER
“I ADORE this product. The sponge applicator is amazing, and the color and glow I get from it are like no other product I’ve tried!”
Darlene N., Age 39, South Carolina
BUY NOW – $44
11 / 27
