The Most Popular Hair Brands This Year, According to Data

The hair-care landscape has quickly become as saturated as the skin-care category. It can be hard to pinpoint which brands are dominating the space when your For You Page is cluttered with ad after ad. Recent data from Spate examined hair-care brands’ popularity across Google, TikTok and Instagram from July 2025 to June 2026, compared with July 2024 to June 2025, to identify the brands seeing the biggest growth. Some are heritage names posting surprising gains, while others are fresh brands riding viral moments. Here’s who the data says is winning the hair-care popularity race right now.

7 / 10

Medicube

No brand’s growth is more notable than Medicube’s hair line. The K-beauty brand boasted a jaw-dropping 4.6K percent (yes, thousand percent) increase, taking its popularity index from nearly zero to 1.5 million with just a few products. It’s a clear sign that Medicube’s viral skin-care fame is spilling directly into hair.

Products to try: Medicube Rosemary PDRN Cooling Thickening Shampoo ($26) & Medicube Rosemary PDRN Scalp Serum ($21)