There’s a very specific kind of patience required to wait out strawberry JELL-O setting in the fridge, and Tower 28 just turned that memory into the cutest lip products. The clean beauty brand has teamed up with the 150-year-old dessert brand on a limited-edition collection, and it might be the most craveable lip drop of the year. Warning: It may cause excessive sniffing and dessert cravings, according to the brands themselves.
The collection comes in two sets, available September 13. First is the JELL-O x Tower 28 Lip Jelly Duo ($24), pairing Tower 28’s cult-favorite ShineOn Lip Jelly with two juicy JELL-O flavors: Strawberry, a sheer pink gloss with a pH-activated stain, and Lemon-Lime, a crystal-clear formula housed in a neon green tube. Then there’s the JELL-O x Tower 28 Lil’ Pudding Snack Set ($20), a mini four-pack of LipSoftie Tinted Lip Treatments inspired by JELL-O pudding cups, in Strawberry Cheesecake, Chocolate Vanilla Swirl, Banana Cream and Pistachio.
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Every shade is made with 100 percent food-grade flavor and formulated to Tower 28’s usual sensitive-lip standards, so it’s fragrance-free and follows the National Eczema Association’s ingredient guidelines. The flavors taste like the real thing without any of the irritation a scented gloss can sometimes bring on.
“Layered rainbow JELL-O was my mom’s favorite potluck dish,” said Amy Liu, founder and CEO of Tower 28. “Launching a JELL-O collab is iconic, a true household name. We were inspired by the flavors and used food grade flavors. So fun!”
The JELL-O x Tower 28 collection launches online September 13 at Tower28Beauty.com and Sephora.com, with an in-store rollout at Sephora and Sephora at Kohl’s to follow on September 21.
