Snif has built its reputation on making fragrance feel accessible, playful and deeply personal. Now, the brand is applying that philosophy to its body-care products. Snif is officially launching Body Whip ($24-$48), a collection of whipped body creams that transform six of its bestselling fragrances into a skin-care-meets-scent hybrid. It’s the brand’s first foray into body care, and according to co-founder and CEO Bryan Edwards, the timing is intentional.
“We’ve been watching this shift happen in real time,” Edwards told NewBeauty exclusively. “Fragrance is no longer just something people spray on before heading out the door. People are layering scents, building full-body routines, and finding new ways to make fragrance part of their everyday lives.”
The brand says the data backs this up. According to recent data from The Benchmarking Company, 93 percent of consumers use fragranced body creams and lotions, while 77 percent regularly layer scented products as part of their routines. Body Whip was designed precisely for that kind of ritual. “As we watched our community embrace those rituals, expanding into body care felt like a natural progression for Snif,” says Edwards. “We saw an opportunity to take the scents people already know and love and reimagine them in a format that adds something new to the experience.”
What sets Body Whip apart from a standard scented lotion is how seriously Snif approached the skin-care side of the equation. The brand worked closely with formulators to develop a whipped texture that delivers both elevated fragrance payoff and skin-care benefits—a finish that’s buttery-soft and non-greasy, built to be worn solo or layered over a spritz. “We approached Body Whip the same way we approach fragrance: obsessing over the formula, the performance and how it makes people feel. If we were going to enter body care, it wasn’t enough for it to smell great. It had to function like a truly premium body cream, too,” says Edwards.
The ingredient list reads more like a serum than a body cream: niacinamide, squalane, caffeine, jojoba oil, aloe vera and shea butter round out the dermatologist-tested formula. Consumer testing reflects that commitment to the skin-care element, with 100 percent of testers reporting their skin felt instantly more hydrated and looked visibly smoother after use and 97 percent saying Body Whip gave them a natural, radiant glow.
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The collection launches in six Snif signatures—Me, Coco Shimmy, Vanilla Vice, 2%, Extra Whip and Crumb Couture—giving fans of the brand’s most beloved and viral fragrances a new way to wear them.
