If you’ve spent any time on BeautyTok lately, you probably know Anua, the skin-care brand that has become one of K-beauty’s biggest success stories in the U.S. (we’re big fans!). Now, the brand is taking its momentum to the next level, announcing supermodel and entrepreneur Kendall Jenner as its first-ever global brand ambassador.
The collaboration feels like a natural fit, as the A-lister is known for her pared-back approach to beauty and prioritizes skin care and barrier health. She was also using Anua products long before signing on as ambassador. “I first discovered the double cleanser, and it has changed my skin,” Jenner says. “I also love their Azelaic Green Serum and PDRN, which gives me a dewy glow. I am a big fan of the products.”
The multi-year partnership launches with a campaign centered around the brand’s PDRN Collagen Glow Facial Serum Spray ($25), which launched in February and combines PDRN and hyaluronic acid using an ultra-fine oil capsule technology. It also now comes in a travel size. Designed to be used throughout the day as a quick skin refresh, the spray can be layered over makeup — it’s also a carry-on essential for dry airplane air.
To celebrate the partnership, Anua is bringing its “Dew On The Go” concept to New York City with a limited-time experiential pop-up in Soho on June 6 and 7.
